Marketing & brand research templates
Test ads, logos, names, and brand positioning with conversational research that goes deeper than polls.
14 templates
When you think of our brand, what first comes to mind*?
Brand Perception Survey Template
Turn static brand surveys into adaptive conversations that uncover deeper insights about how SaaS prospects and customers view your product positioning.
Used 1,733+ times
How would you describe us to a colleague who's never heard of us?
Brand Positioning Research Template
Gather detailed brand positioning insights from customers and prospects to inform your SaaS product's market strategy and competitive differentiation.
Used 1,850+ times
When you think of this brand, what's the first thing that comes to mind?
Run a Brand Focus Group
Hear how your audience actually describes your brand — unaided, in their own words — and why. Real or synthetic participants, themes synthesized in hours.
Used 1,000+ times
Take a look at this tagline — what's your first reaction*, before you overthink it?
Run a Marketing Focus Group
Stop guessing whether your ad or message lands. An AI moderator runs the same focus-group conversation with everyone in your target market — real or synthetic — and tells you what they take away, what falls flat, and whether they'd act.
Used 1,000+ times
Setting parties aside — what issue matters most to you right now?
Run a Political Focus Group
Test the message before the ad buy, not after. A neutral AI moderator probes what persuades and what backfires — real or synthetic voters — with themes synthesized in hours.
Used 1,000+ times
What stood out to you about this ad?
Ad Creative Testing Survey Template
Get deeper insights on ad performance from your target audience with surveys that adjust questions based on demographics and previous responses.
Used 2,434+ times
What does this logo make you think of*?
Logo Testing Survey Template
Get detailed logo feedback from your target audience with adaptive questioning that digs deeper into brand perception and visual preferences.
Used 1,433+ times
If you heard this name, would you know what the company does*?
Name Testing Survey Template
Get better name testing data from SaaS prospects through adaptive conversations that probe deeper into reactions and brand associations.
Used 1,505+ times
What does your buying process typically look like?
Buyer Persona Interview Template
Turn static questionnaires into dynamic conversations that uncover deep customer insights your SaaS marketing team needs to build accurate buyer personas.
Used 1,336+ times
How would you describe your team's size and workflow*?
Customer Segmentation Interview Template
Conduct deeper customer segmentation interviews that adapt based on usage patterns and behavioral signals specific to SaaS product adoption.
Used 2,288+ times
How do you currently solve this problem in your business?
Market Research Interview Template
Conduct more natural, adaptive interviews that dig deeper into customer pain points and reveal insights static surveys miss.
Used 1,284+ times
What emotion does this name evoke for you?
Product Naming Research Template
Collect comprehensive naming research from customers, stakeholders, and market analysis to make data-driven product naming decisions for your SaaS launch.
Used 2,050+ times
What moment made you realize you needed to start this company?
Brand Storytelling Conversation Template
Transform customer conversations into authentic brand stories that resonate with SaaS prospects and drive conversion through real user experiences.
Used 1,396+ times
What sustainability changes would you support in the workplace?
Sustainability & CSR Advocate Template
Convert sustainability interest into actionable CSR programs by intelligently assessing your SaaS company's current environmental practices and readiness.
Used 1,006+ times