How long did you think about it before actually moving?
D
Bank Switching Research
Interviewer agent · 1.7K uses
Interviewer Agent
Why Borrowers Chose a Different Lender
You did not lose on rate. You lost on the four days it took to call back. Borrowers shop, and the comparison they actually make is rarely the one lenders model. Speed of response, clarity of costs, confidence in closing on time and whether anyone called them back all decide deals that look like rate losses on the report. This conversation reconstructs the real comparison.
Application win rate lifted
Response-time losses exposed
Rate losses properly sized
Used 1,989+ times
What's inside this template
Start from this conversation and adapt it to your team — change any question, add your own logic, and connect the tools you already use.
Information it collects
Which lenders they approached and in what orderWhat they were quotedHow long each took to respondWhat else they were weighing besides rateWhat decided itWhat would have had to change for you to win
Questions it always asks
The core fields every response captures.
Always reconstruct the full comparison rather than asking why they chose the other lender
Ask what would have had to change for them to choose you
How it adapts
Follow-ups that change based on what people say.
If they cite rate, ask how large the gap actually was and whether anything else differed
If response speed decided it, ask how long each lender took to come back
Where it routes people
Different paths for different answers.
Send response-time losses to loan operations with the timing detail
Route genuine rate losses to pricing with the size of the gap
Automations it can trigger
Actions that fire the moment a response comes in.
Post weekly loss reasons to #lending in Slack
Update the opportunity record in Salesforce with the true loss reason
Alert operations when response speed repeatedly decides a loss
SOC 2 Type II and ISO 27001:2022 certified. Responses are encrypted in transit and at rest, and you own your data. View our Trust Center.
How this AI agent works
The conversation asks the borrower to walk through the comparison: who they approached, in what order, what they were quoted and what else they were weighing. It stays neutral and never names a lender. It probes response speed, clarity of fees, and confidence in the process as separate factors from the rate, and asks what would have had to be true for the decision to go the other way.
Getting started
- 1
Select borrowers who received a quote and closed with another lender
- 2
Capture the full comparison set and the order they approached them in
- 3
Probe speed and clarity separately from rate so the findings are actionable
- 4
Route process losses to operations and rate losses to pricing
Template Details
- Agent Type
- Interviewer
- Category
- Banking and financial services
- Industry
- Financial Services
- Business outcome
- Convert more leads
- Job to be done
- Interview customers & users
- Journey stage
- Discovery & research
- Replaces
- 1:1 interviews
- Integrations
- Salesforce, Hubspot, Slack
- Times Used
- 1,989+
Forms collect fields. Conversations capture context.
Static forms force complex situations into rigid dropdowns. Perspective captures structured data and the reasoning behind it — so your team makes better decisions, faster.
The static form
yoursite.com/intake
Category *
Select...
Details
Describe your situation...
Submit
Result:Category: "Other"|Details: "It's complicated"
No context. No follow-up. No next step.
- Lost applications are almost always recorded as rate losses, because rate is the visible difference and the only field most systems capture.
- Loan officers report the reason they were given, which borrowers keep short and polite, so the record reflects the easiest explanation rather than the real one.
- No standard system captures response time by lender, yet borrowers consistently describe it as decisive and it is entirely within your control.
The AI conversation
"Tell me more about the timeline — when did this start, and is there a deadline your team is working against?"
Extracted & structured automatically
Category
High-priority
Urgency
Deadline: 2 weeks
Sentiment
Frustrated but hopeful
Next step
Route to senior team
Triggered: Slack alert sent| CRM updated
Right team. Full context. Instant action.
- The conversation reconstructs the full comparison including the order of approach, which reveals whether you were first, last, or never genuinely in contention.
- It captures how long each lender took to respond, which is frequently the deciding factor and is a fixable operational problem rather than a pricing one.
- Probing what else they weighed, clarity of costs, confidence in closing, whether anyone explained things, separates process losses from genuine price losses.
What is lender switching research?
It is research with borrowers who obtained a quote from you and closed with someone else, reconstructing the comparison they actually made. It exists because lost-deal reporting in lending is unusually unreliable, and the default explanation, rate, is the one most likely to be wrong.
FAQ
Frequently Asked Questions
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Replace drop-off, poor qualification, and missing context with AI conversations that capture structured data and real understanding. Set up in minutes.
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