Did you get what you came in for?
Branch Experience Survey
Evaluator agent · 1.1K uses
Every failed task in the app becomes a call you pay for. Digital banking is a set of tasks, and the ones that fail quietly push customers into the call center, which is where the cost lands. This conversation asks about the last thing they actually tried to do, whether they finished it, and what they did when they could not.
Start from this conversation and adapt it to your team — change any question, add your own logic, and connect the tools you already use.
The core fields every response captures.
Always anchor on the last real task they attempted
Always ask what they did when it did not work
Follow-ups that change based on what people say.
If the task failed, ask exactly what they did next and whether it cost them a phone call
If they hit an error, ask for the device, the operating system, and the exact step
Different paths for different answers.
Send reproducible failures to engineering with device detail attached
Route confusing flows to the product design team
Actions that fire the moment a response comes in.
Alert #digital-banking in Slack when one task fails repeatedly
Update the customer record in Salesforce with the digital friction point
Create a HubSpot task when a failure drove a call center contact
The conversation asks the customer to walk through the last thing they tried to do in the app or on the website. It establishes whether they completed it, and if not, exactly where it broke and what they did instead, which is usually a phone call. It captures device and operating system where a technical failure is implicated, so engineering gets a reproducible report rather than a complaint.
Trigger in-app after a session, or by email to recently active digital customers
List the core tasks you want measured so completion is comparable
Capture the fallback channel, since that is where the cost shows up
Route technical failures to engineering and design problems to product
Static forms force complex situations into rigid dropdowns. Perspective captures structured data and the reasoning behind it — so your team makes better decisions, faster.
No context. No follow-up. No next step.
"Tell me more about the timeline — when did this start, and is there a deadline your team is working against?"
Extracted & structured automatically
Category
High-priority
Urgency
Deadline: 2 weeks
Sentiment
Frustrated but hopeful
Next step
Route to senior team
Right team. Full context. Instant action.
It is feedback organized around tasks rather than satisfaction. It asks what the customer last tried to do in the app or on the website, whether they finished, and what happened if they did not. Because digital banking is fundamentally a set of jobs, task completion is the measure that matters and the one most instruments fail to capture.
More banking templates for account applications, call center and branch experience.
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Read articleReplace drop-off, poor qualification, and missing context with AI conversations that capture structured data and real understanding. Set up in minutes.
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