AI customer engagement tools split across 4 jobs-to-be-done — support, sales, research, marketing. Buy by your actual bottleneck, not by vendor marketing.

Most 'AI-native onboarding' is a tour platform with an LLM bolted on. Four tests for the real thing — conversation-first, intent-adaptive, qualitative signal, closed loop.

Churn prevention software splits into 4 categories. Most buyers need 2-3 of them, not one. A 2026 buyer's guide with vendor breakdowns by category.