You rated the stay a 6. What would have made it a 10?
D
Post-Stay Survey
Evaluator agent · 1.9K uses
Evaluator Agent
Event and Conference Attendee Feedback
Session ratings cannot tell you whether anyone got what they came for. People attend events for a job: find a supplier, learn a specific thing, meet three particular people, justify the trip. Session ratings cannot tell you whether any of that happened. This conversation asks what they came for first, then measures the program against it.
Return attendance lifted
Program waste identified
Sales intent surfaced
Used 1,413+ times
What's inside this template
Start from this conversation and adapt it to your team — change any question, add your own logic, and connect the tools you already use.
Information it collects
Why they attended and what success looked likeWhether that outcome was achievedWhich parts were genuinely worth their timeWhich were not, and what they expected insteadWhere the value actually came fromWhether they would attend again and what would make that easy
Questions it always asks
The core fields every response captures.
Always ask what they came for before asking about any session
Ask whether they would attend again and what would make that easy
How it adapts
Follow-ups that change based on what people say.
If they came to meet people, ask whether they met them and what helped or blocked it
If a session disappointed, ask what the title and description led them to expect
Where it routes people
Different paths for different answers.
Send session-level gaps to the programming team with attendee type attached
Route attendees with unmet buying intent to sales follow-up
Automations it can trigger
Actions that fire the moment a response comes in.
Post attendee-type outcome summaries to #events in Slack
Update the attendee record in HubSpot with their job and whether it was met
Create a sales task for attendees who came to evaluate suppliers
SOC 2 Type II and ISO 27001:2022 certified. Responses are encrypted in transit and at rest, and you own your data. View our Trust Center.
How this AI agent works
The conversation starts with why they came and what a successful trip would have looked like for them. Only then does it walk the program, asking which parts were genuinely worth their time, which were not, and where the value actually came from, which is often the hallway rather than the stage. It closes on whether they would return and what would make that an easy yes.
Getting started
- 1
Trigger within 48 hours of the event closing while the detail is fresh
- 2
Capture the attendee type so results split by audience rather than blending
- 3
Ask about the job before the program so sessions are judged against intent
- 4
Route the findings to programming and to sales follow-up separately
Template Details
- Agent Type
- Evaluator
- Category
- Hotels and hospitality
- Industry
- Hotels & Hospitality
- Business outcome
- Improve customer satisfaction
- Job to be done
- Collect customer feedback
- Journey stage
- Feedback & evaluation
- Replaces
- Survey tools
- Integrations
- Slack, Hubspot, Email
- Times Used
- 1,413+
Forms collect fields. Conversations capture context.
Static forms force complex situations into rigid dropdowns. Perspective captures structured data and the reasoning behind it — so your team makes better decisions, faster.
The static form
yoursite.com/intake
Category *
Select...
Details
Describe your situation...
Submit
Result:Category: "Other"|Details: "It's complicated"
No context. No follow-up. No next step.
- Session rating surveys measure whether individual sessions were enjoyable, which correlates weakly with whether the attendee achieved what they came for.
- Averaging ratings across a mixed audience produces a number that describes nobody, since a first-time attendee and a returning buyer came for entirely different reasons.
- Standard feedback forms rarely ask what the attendee was trying to accomplish, so there is no benchmark against which to judge the program.
The AI conversation
"Tell me more about the timeline — when did this start, and is there a deadline your team is working against?"
Extracted & structured automatically
Category
High-priority
Urgency
Deadline: 2 weeks
Sentiment
Frustrated but hopeful
Next step
Route to senior team
Triggered: Slack alert sent| CRM updated
Right team. Full context. Instant action.
- The conversation establishes the job the attendee came to do before discussing any session, so the program is judged against intent rather than against enjoyment.
- It captures where value actually came from, which for most business events is the corridor and the exhibition rather than the stage, and that finding reshapes how the next event is designed.
- Because it splits by attendee type, the result distinguishes a program that works for buyers from one that works for practitioners, rather than blending them into an unusable average.
What is attendee experience research?
It is post-event feedback organized around outcomes rather than sessions. It asks what the attendee came to accomplish, whether they accomplished it, and where the value actually came from. This is a materially different instrument from a session rating survey and tends to produce a different and more uncomfortable picture of which parts of an event justify their cost.
FAQ
Frequently Asked Questions
Explore More Agents
More templates for on-property spend, visitor win-back and post-stay feedback.
Did the way they handled it actually fix how you felt?
E
Service Recovery Survey
Evaluator agent · 2K uses
What did those first ten minutes do to the stay?
S
Check-In Experience Survey
Evaluator agent · 1.1K uses
Did you mention it to anyone at the time?
O
Room Quality Survey
Evaluator agent · 1.3K uses
Did the works actually affect your stay?
M
Renovation Impact Survey
Evaluator agent · 2.1K uses
Was the order right when you got home?
A
Drive-Thru Survey
Evaluator agent · 2K uses
Related Articles
How event organizers measure outcomes rather than session satisfaction.
Best Hotel Guest Experience Software in 2026: 8 Platforms Compared
Eight guest experience platforms compared by what they actually capture.
Read article
Restaurant Customer Feedback in 2026: From Comment Cards to Conversations
Why restaurant feedback collapses into stars, and what a conversation recovers.
Read article
Toast's AI Strategy: How the Restaurant Platform Learns What Operators Need in 2026
How a hospitality platform uses conversations to understand its operators.
Read articleForms are costing you business
Replace drop-off, poor qualification, and missing context with AI conversations that capture structured data and real understanding. Set up in minutes.
No credit card required • Cancel anytime